Greenpeace has launched a scathing critique against Kim Kardashian for her recent climate change joke featured in an advertisement for her SKIMS clothing line. The environmental group accused the celebrity of using the climate crisis as a “punchline” to boost her profits, deeming it a mockery of a serious issue impacting millions of lives.
The Controversial Advertisement
At the center of the criticism is a TikTok video posted by Kardashian last month, teasing the release of a new product in her SKIMS line – a bra designed to give the illusion of erect nipples through small protrusions beneath the fabric. In the video, Kardashian humorously addresses climate change concerns, stating, “The Earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking.”
Greenpeace’s Strong Rebuke
In response, Greenpeace took to Instagram, expressing their dismay with Kardashian’s approach. They stated, “Using melting glaciers and rising sea levels as a punchline to improve your profit margins makes a mockery of an issue that is devastating millions of people’s lives.” The environmental group emphasized their view that such actions trivialize the severity of the climate crisis.
Criticism of Exploitation for Profit
Greenpeace’s condemnation stems from the belief that Kardashian is exploiting the gravity of climate change for financial gain. The group contends that using environmental issues as a humorous element in advertising detracts from the urgency of the crisis and undermines the efforts of organizations working towards sustainability.
Kim Kardashian’s Bra Concept
The controversial bra, with its built-in nipple feature, was presented by Kardashian as a solution for looking “cold” regardless of the temperature. The video showcases her chest adorned with the bra, emphasizing the persistent appearance of erect nipples.
As debates on the role of celebrities in addressing serious global issues continue, Kardashian’s use of climate change in a promotional context has sparked a wider conversation about the intersection of entertainment, activism, and responsible marketing practices.
